Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Ex- PM's Foray for Make America Great Again
Liz Truss, kicked off the inaugural episode of her online program with a promise to expose "those with ill intent" working to bring down Western democracies. Truss elaborated she would uncover how an "worldwide alliance of progressives operate to undermine popular rule and the public's choice."
"We will examine the political movement of Donald Trump and observe how it can be replicated in Britain," she said. "Our guests will include the leading lights of the Make America Great Again campaign."
Prior to the series premiere, there was one particularly enthusiastic supporter. "This represents the dawn of a type of revolution," said veteran reporter John Solomon. His media outlet Just the News will publish the Truss's new broadcasts.
Establishing Ties in the Conservative Media Landscape
Compatriot supporters, including a counselor supportive of Reform, assisted in her set up the her new show. The setup is adequate, if basic. The show has attracted ten thousand followers in her initial seven days and her premiere achieved sixty-seven thousand views in that timeframe.
This marks a humble beginning, but in making common cause with John Solomon, the former PM is being thrust into a mature political media sphere producing and amplifying Maga talking points. Key fixations include alleged censorship by the mainstream media and a goal to eradicate a so-called administrative state – which Truss blames for the swift end of her short and troubled leadership.
"Solomon's outlet is not well-known outside of the Maga-verse, but it does have influence there, mostly due to Solomon, who provides analysis on Maga platforms like Steve Bannon's War Room and has even interviewed Trump," noted Professor Alex Hinton, who has extensively researched the Make America Great Again phenomenon.
A Divisive Associate
Her effort to transplant American conservative media to Britain has drawn her nearer to divisive personalities such as John Solomon.
He set up Just the News after scrutiny when allegations surfaced of promoting false stories about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about ex-ambassador to Ukraine.
Solomon's reporting were repeated across the pro-Trump media, with he serving as a common interviewee on the prominent cable news broadcast. Trump himself promoted Solomon's reporting.
The journalist published the reports about Ukraine in a number of opinion pieces for the publication the political newspaper, where he had already been re-designated as an opinion writer when staffers raised concerns over his articles. These reports were central in Trump's demand for the Ukrainian government to look into Hunter Biden and his father in 2019. Those demands resulted in articles of impeachment against Trump. The Senate later acquitted the commander-in-chief.
Shortly after he exited the publication in late 2019, the publication announced it was carrying out a assessment of his work concerning Ukrainian matters. It found Solomon had cited untrustworthy contacts and stated he "did not disclose important details about main Ukrainian informants, such as the fact that they had been charged or were under investigation."
Joining the Network
His TV and radio guest spots are a indication of the conservative ecosystem the former prime minister is becoming part of. Solomon mentioned his support for Truss's project on a show he co-hosts on the right-wing channel, a rightwing cable channel that is where you find the Maga influencer Steve Bannon and on which commentator Tucker Carlson also is seen. The ex-PM has already hosted the political operative on one of her first podcasts.
Through her association with the journalist and his outlet, the former leader has become a small part in a broader ecosystem of conservative media outlets that routinely cross-promote stories.
Solomon's own programs have repeatedly hosted figures such as commentator Mike Benz, a political voice whose arguments against the foreign aid agency was referenced by the X owner as grounds for dismantling the government body.
A Global Media Play
Even though the former PM's unnatural presentation and professional woes have been mocked at home, some US observers are taking seriously her efforts to reinvent herself as a British branch of the Maga media.
"One must regard people like Truss with seriousness, despite the fact that you may not want to interpret them word-for-word," commented a former Biden White House aide, who served in the Biden White House.
"It was evident how in 2024 President Trump utilized that alternative press to spread his narrative. Certainly that ecosystem spreads and shapes discourse internationally. It appears quite apparent to me that the circumstances in the United Kingdom are similar to what permitted this parallel press sphere to prosper here."
Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in the United Kingdom.
"The internet transcends national boundaries," Finlayson remarked. "There is a certain environment within which ideas travel – sometimes taking an extreme form and sometimes less so – but which is connected."
Professor Hinton said the growth of the online right in the United Kingdom lately meant the "possibility to have a increasing influence is substantial."
A Transatlantic Ambition
"Liz Truss along with political figure Nigel Farage not long ago appeared at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric before the {king of Maga|